Tag: website

5 Mistakes Web Design And Development Service Providers Should Totally Avoid

5 Mistakes Web Design And Development Service Providers Should Totally Avoid

With a multitude of top web design and development service providers in India, designing and developing a website is not a difficult task anymore. You only need to choose the affordable best web designing services and describe your requirements. Voila! You get your brand new website designed to suit your business needs. It is as simple as that. Your e-commerce website design and development service would analyse the platform which would be optimum for your requirement and would build your website on that.

Web design and development service  has come a long way from static and simple HTML pages to more complex and dynamic ones. With these developments, designing has become all the more easy and simple. However, the same can’t be said about making the web page usable and user-friendly. There are so many things that can go wrong between designing a website and making it usable. Often one comes across a web designing procedure gone wrong for the simplest of reasons.

There are many versions of what a good web design is and how a good website must be depending on what your business. However, there are certain mistakes which you and your designer needs to avoid in order for your website to be a success.

Some of the best web designing outsourcing services would tell you that missing small steps and taking shortcuts while designing a website is often the reason for its failure. It is always advisable that you hire top outsourced web designer or freelancer to ensure a seamless and error-less designing.

That being said, there are some common website designer’s mistakes to avoid which you must be aware of. It is essential that you have a thorough discussion about these with your designer to ensure that you or your businesses don’t have to face the aftermath of these mistakes.

Read on to find out the five most common mistakes even the best outsourcing web design and development service providers  tend to make, so that you can avoid them while designing your website.

Web Design And Development Service Providers Should Avoid:

Some mistakes tend to have a reverberating effect on your business and it is best to avoid them. There are certain things which just don’t work that you need to keep in mind.

#1 Small Font

This is the first of the website designer’s mistakes to avoid. According to a research, the average attention span of your online audience is about 8 seconds and they read only 28% of the total words displayed on your web page.

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10 Things You Should Keep In Mind Before You Develop Ecommerce Website

10 Things You Should Keep In Mind Before You Develop Ecommerce Website

It is common to be attracted to the idea of starting your own sprawling e-commerce business. E-commerce website development has never been this easy. It seems like a laid back way to make quick money, developing an asset year after year – milking the cow. The global reach of the Internet too has played a favourable role in spreading your product across borders and oceans. You’re still thinking of milking the cow. Earlier it was local, now it is international. Earning a good buck though is never really easy. But it’s not you to be blamed. With the e-commerce industry growing in double digits year after year, anybody would want to be a part of this burgeoning $681 billion industry, which is only poised to grow further and further. Setting up a shop is never really easy, be it online or a brick-mortar store. Furthermore, the complications involved in either of them, especially the online part of it, requires specialists. A simple reason why you cannot do everything single-handedly.

Here are the 10 simplest things you should keep in mind before setting sail with your own e-commerce website.

Your Niche Market

There is never a bad time to not question your product demand and dive deep into the niche market you are servicing. Going online would eliminate costs but would also add other costs, the most basic of them being the e-commerce website development cost. If you’ve come as far as considering whether you need to go online, you must have that consistency in your demand for your online site to generate revenue. You need to consider where your niche market is and are they ready for an online experience. Are they educated enough to be able to use online tools for shopping? If the answer is no, maybe you’re doing just fine right now.

Testing Your Market

Before investing your money and time into the website, you’d be better off testing it first. Building a website could be a very costly affair, especially if you are going to outsource e-commerce website development. A good way to test whether your customers are ready to shop from you online is by starting a blog or even building a landing page to give you exact numbers.

A Mix and Match

Never should you go completely online or completely online for retail, especially if you are a business going online for the first time. Your customers love options and giving them an option to shop both offline and online would help gain traction. The majority of the companies in the fashion industry use the two-way approach to increase sales. Online gives your customers ease of accessibility while offline access gives them the personal touch.

A Platform is Pivotal 

You need to invest some considerable amount of time into deciding which platform(s) would be the most beneficial to you. It is rarely a single platform. Research shows 50% of the consumers now shop via mobile, but the other 50% still use different platforms. Going only mobile or only website will not help you or your customer. But, you should stand cautiously because this is again an expensive affair for your company. Depending on the platform, your e-commerce website development costs would accrue.

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5 Website Design Tips To Improve Your Website Conversion Rate

5 Website Design Tips To Improve Your Website Conversion Rate

For any brand to increase its conversion rate, it is important that it is able to reach out to the customers appropriately. Apart from the fact that your website should look attractive to the visitors, you should never forget what the main purpose of your website is to get customers. Your website design is an important conversion factor, and if you are not getting the required returns, then you need a reality check. Mentioned below are 5 Website design tips which could prove helpful in improving those conversion rates and hence give a boost to your revenue.

  • Simplistic design should be preferred

When initially websites started it was considered mandatory to use flashy visuals and text written in stylish fonts. Landing page optimisation means using quirky and attractive stuff to pull attention towards the website. However, with time all website designers have mellowed down. Most of them have realized that the average consumer only understands and seems to like a simple yet helpful website design. Adding animations and heavy visuals to the web design templates only delays the loading process of your website. Chances are the customer might just lose interest during that time and move on to some other website leading to revenue loss for you. For conversion optimization incorporate guiding points so as to move your customer towards the next step of the sale. If the customer reaches the point of sale make sure to add social media login option, as it helps them in saving a lot of time. Responsive website design is key Nowadays most of us remain online for a major part of the day. That is also not limited to being on the laptop all the time. The entry of high-end mobiles and tablets has made it necessary for brands to enhance the user experience. Hence arises the need to have a web page design which is suitable for all kinds of devices.

E-commerce design ensures that all the actions which a customer needs to take on your website like purchase, shortlisting or browsing can be done comfortably irrespective of the device he is accessing the website on. Not doing that means the customers would not waste their precious time trying to adapt your website according to their requirements. Chances are pretty soon they would get bored and move on to some other place leading to a loss for you.

  • Appropriate images to increase conversion rate

While stock photos are rich and look really good, but they are not a good idea if you want to highlight your company’s details. Though there are numerous sources providing you free stock photos, their presence can lead to a lot of negative impression for your website design. Not to mention that these photos are heavy in size and would only delay the loading process of your website. Try getting a professional photographer to click snaps of your team and office and upload them on the website. This lends an authentic feel to your brand and also helps the customers to relate to you. Apart from that if you really feel that stock photos are a must for your website then try and incorporate some text with them so that your customers can understand the relevance of the image use.

  • Keep the contact form simple

Customers prefer to reach out to you through your e-commerce website. Since they want to escape the whole process of calling up and discussing their queries with a customer support executive they consider website contact the simplest method. However, if your contact us is a two or three step process, then the customer would not have a problem in going ahead. Any extensive form filling is only going to let them feel distracted and just drop the whole idea. Website conversions happen when the customer does not have to roam around the whole website to find the important buttons. Instead of just adding data and text which covers the important details, try to keep the information minimal and basic. Most consumers are by now done with seeing heavily endowed websites and your adding a lot of unnecessary stuff would only put them off.

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Top 9 Differentiating Factors Between Static vs Dynamic Website

Top 9 Differentiating Factors Between Static vs Dynamic Website

Having to choose between static vs dynamic website might be a little overwhelming for a businessman who is totally clueless about it. So if you are designing/redesigning your website and have been asked to choose between a static websiteand a dynamic website by your web designer, fret not. You have landed on the right page. Through this blog, we would not only help you understand the difference between these two types of websites but also make you confident enough to explain it to others.

Let’s start with the basics. There are web pages and web applications. While a web application can also be a website (like Facebook), a website can’t always be a web application. If this made some sense to you, we are going the right way. A static website is the simplest form of websites and is often the easiest to develop and design. The dynamic website, on the other hand, is a bit complex and difficult to develop. Each has its own set of advantages and disadvantages. The kind of website design you choose must entirely depend on your business requirement and the purpose it is expected to serve.

Differentiating: Static vs Dynamic Website

There are many points differentiating static and dynamic pages from each other. We would, however, restrict ourselves to the most significant ones which can help you decide if it would suit your business needs.

#1. Cost

Isn’t this the first thing that comes to our mind while trying to analyze the static Vs dynamic web site debate? It is natural that the dynamic website cost is slightly higher than the static website cost due to the sheer complexity of coding and developing the former over the latter. However, this is just the upfront cost. If you consider on a long run, the price involved in updating and editing the content in a static website will surely make it more expensive than its dynamic counterpart.But if you plan on adding additional functionalities and features at a later stage which would mean rewriting the source code, the cost would be really high for a dynamic website.

#2. Flexibility

It is a clear observation that a website that can be updated easily is the more flexible. One can then safely say that the static websites are slightly more rigid than the dynamic ones as they are designed to display a variety of content with the same source code. This ideally means that you don’t have to run to your web designer to get the source code edited or changed every time you need to change a small content on your website and are often less time-consuming. Also, in a static website, the number of web pages you can have and its format is static and can’t be changed individually.

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3 Web Designing Building Blocks An Entrepreneur Should Know

3 Web Designing Building Blocks An Entrepreneur Should Know

In 2016 Clutch a B2B research firm organised a survey of 350+ small businesses to understand where web designing stands on their priority list. The discovery was startling as a majority of them cited expenses and irrelevancy as the reason behind not doing so. For a new business trying to make a foothold in the market a digital presence is an absolute necessity. While this aim can be achieved with just getting a Facebook page developed a small business website design is necessary too. If you have a fair idea of the technical jargon associated with getting that done, then it is a smooth transition. If not then you might meet a website design company who would use this to their advantage and try to win your business. It is advisable not to get flustered and give in to the first web design agency you meet. Here are some quick tips on the three most common things you should know about web designing and trust us you would not be fooled by anyone.

1.   The need and importance of responsive web designing

Since a majority of the users access their information on a multitude of devices, it is time your website adapted itself to these formats. Responsive web design would allow your website to change according to the device it is being viewed from. To be able to make a strong impact on the consumer’s mind you have to take care that the website viewing is an experience which does not leave him confused. Responsive website design would also ensure that the look of your website is maintained irrespective of the format it is being used in. Though most service providers would want to convince you to hire them by showing their sample designs it is important that you select a web design company which has the required expertise in responsive web design. Not opting for the same will let you lose some good sales conversions as a vast majority of the people surf their purchases online hence increasing the website development costs. There are not many technicalities involved here, and you should look for details which would attract your customers to the outsource website design. This would increase your revenue, and the website design cost would be retrieved soon.

2.   Understanding HTML and CSS3 and their importance

No need to panic on not understanding these languages as part of best web design software. They are the building blocks of all web design packages. If HTML5 can be comparable to the strong foundation of a house CSS3 is the other jobs which would make a house look beautiful. HTML 5 will provide the web browsers detailed instructions on how they should structure and display the content. CSS3, on the other hand, would improve the overall look of your web design development by working on its overall appearance. What here we want to tell you is that these two languages have to work in tandem with each other. This means that if you do not pay attention to anyone of them, then your web design basics is going to suffer. Both are required for smooth operations of best website design especially if you are using a responsive design version. CSS3 provides a different kind of layout and display instructions basis the device the website is getting accessed from. If the user is seeing the website on a mobile instead of a laptop, then CSS3 would ensure that the interface changes accordingly. This is not very difficult to understand and if a web development company is trying to sell you something else then maybe he is not the correct choice. Understanding the usability of these two languages would ensure that you do not have to give in to the whims and fancies of every web design services provider you meet. Always make sure that the web development services provider you select is able to provide you samples of how he can use these two languages in perfect balance.

3.   Content management system and its need in web designing

A content management system (CMS) is needed to simplify the procedures of using your website. Initially, when websites were started this was done by the creation of an HTML file on your computer. This file was then uploaded to the web design software so that the whole world could have a look at it. The cost to build a website was not much but the maintenance took the entire budget of a company.

However, there was a flaw in the system as even a small change required meant that every file on the site needed to be updated enhancing the web design cost. This is when the importance of having a CMS and advantages of web designingstarted being emphasized on. The basic advantage of having a CMS like WordPress is that it separates the content from the final look of the website design software. So if you have to make any changes in web designing, you can do so by just updating the CMS. This also streamlines your outsourced web design and content publishing processes so that the website operates smoothly. You save a lot of valuable time as CMS allows you to make websites from scratch without worrying about each aspect of web design and hosting. Instead of having multiple styles for each page one uniform style takes care that your website can be opened and viewed on multiple devices. CMS also gives you the option of maintaining your website according to a template. This helps to incorporate the same web designing for any kind of device and make the interface accessible to everyone. However, it is necessary that you consult a specialized website development company to get this done for you. In the absence of same, your entire web design and development processes would turn into an absolute mess. It is advisable to understand the CMS system and not let anyone make you believe that it is not required for your business.

One important fact that you need to understand is that getting an affordable web design developed is not rocket science. Neither do you need to give into the demands of the top web design companies.

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How To Know Whether Your Business Needs a Website Redesign

How To Know Whether Your Business Needs a Website Redesign

While you might be updating your website on a regular basis, including content updating, adding new images, A/B testing or playing around with the logo design, a complete website redesign is often required to improve the overall experience for your website visitors. The major reason behind such changes lies in changing design and technological trends, with companies always wanting to stay on top of their competitors.

But there are also few times when you are just not sure whether you require a website redesign or not. Whatever be the case, here are some tell-tale website redesign signs that your website is nearing its end.

1. Load Time Issues

It makes no sense if you have an efficient and good web design but it is so bulky that it takes ages to load. You can practically lose half of your traffic if your website takes more than 2 seconds to load. The Internet is a noisy space and the attention span of visitors is at a constant decline over the years.

The same information is available on a variety of websites. Your visitors will simply choose your competitors over you if they cannot reach you in time. You can optimize your load time by opening your website across multiple devices and browsers and clocking the load speed. A great tool that can be used for this purpose is Page speed Insights from Google.

2. Low Conversion Rates

There is no point of having a website if it does not help you in marketing and lands you customers. If you are simply finding yourself bereft of new customers, changes are that you need a website redesign.

Here are some factors that you need to consider before reaching on this conclusion:

  • What are the number of leads and sales that you get from your website per month?

  • What is the conversion rate of the website?

  • What is the abandonment rate of sessions?

  • What monthly traffic does your website receive?

This and more such metrics will help you determine whether your business needs a website redesign. Hence, never fret about the website redesign cost since this is one avenue that will bring you more leads.

3. Visitor Drop Rate

If your website is losing visitors quickly and easily, it is a huge sign that you need a website redesign. Websites and conversions usually work the best if visitors stay for long time and browse multiple pages. Here are some crucial metrics that you need to keep an eye on for this purpose:

  • Bounce Rate: This is a metric that reflects the number of users leaving your website without visiting any page other than the landing page. It should be as low as possible.

  • Pages/Session: This gives an account of the average number of pages that a website visitor browses through per session. It should be as high as possible.

  • Behaviour Flow: The Behaviour Flow gives you an insight about the browsing pattern of visitors and how they go through your websites. It offers an in-depth analysis into the engagement pattern of your visitors.

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Top 9 Differentiating Factors Between Static vs Dynamic Website

Top 9 Differentiating Factors Between Static vs Dynamic Website

Having to choose between static vs dynamic website might be a little overwhelming for a businessman who is totally clueless about it. So if you are designing/redesigning your website and have been asked to choose between a static websiteand a dynamic website by your web designer, fret not. You have landed on the right page. Through this blog, we would not only help you understand the difference between these two types of websites but also make you confident enough to explain it to others.

Let’s start with the basics. There are web pages and web applications. While a web application can also be a website (like Facebook), a website can’t always be a web application. If this made some sense to you, we are going the right way.

A static website is the simplest form of websites and is often the easiest to develop and design. The dynamic website, on the other hand, is a bit complex and difficult to develop. Each has its own set of advantages and disadvantages. The kind of website design you choose must entirely depend on your business requirement and the purpose it is expected to serve.

Differentiating: Static vs Dynamic Website

There are many points differentiating static and dynamic pages from each other. We would, however, restrict ourselves to the most significant ones which can help you decide if it would suit your business needs.

#1. Cost

Isn’t this the first thing that comes to our mind while trying to analyze the static Vs dynamic web site debate? It is natural that the dynamic website cost is slightly higher than the static website cost due to the sheer complexity of coding and developing the former over the latter. However, this is just the upfront cost. If you consider on a long run, the price involved in updating and editing the content in a static website will surely make it more expensive than its dynamic counterpart.

But if you plan on adding additional functionalities and features at a later stage which would mean rewriting the source code, the cost would be really high for a dynamic website.

#2. Flexibility

It is a clear observation that a website that can be updated easily is the more flexible. One can then safely say that the static websites are slightly more rigid than the dynamic ones as they are designed to display a variety of content with the same source code. This ideally means that you don’t have to run to your web designer to get the source code edited or changed every time you need to change a small content on your website and are often less time-consuming.

Also, in a static website, the number of web pages you can have and its format is static and can’t be changed individually.

#3. Speed

In today’s virtual business place, speed is everything. If you are looking out for a website which is quick to load and display content, then the static website is the ideal solution for you. The main difference between the static Vs dynamic website is that the former is quick to load as it doesn’t need to send a request to a server like the latter.

#4. Scalability

If you have an e-commerce business and would need to keep adding pages to your website, then a dynamic website is the best option for you. It is very difficult to construct and update individual pages and also takes up a considerable amount of cost and time.

#5 Ease of functioning

Unlike the static websites, you have the option of connecting a dynamic website to a database and use it to extract information and data in a streamlined and structured manner. This can help in structuring and sorting your individual pages and products display in a manner that your user deems fit. In addition, you can also link it with a CMS to enable the client to manage and edit data through web-based administration at no additional cost.

#6 Design

One of the main differences between static and dynamic website is that of its design. The design and structure of a dynamic website are rigid as they are originally from a pre-designed template into which content is inserted to generate multiple pages. A certain level of customization can be incorporated in these web pages even though its scope is very limited and bound to cost you more.

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