The problem here is; when it comes to content marketing most of the people get it wrong. The easiest, most flexible way to plan and organize your content pipeline is through Content marketing tips.
To make you guys understand in a very layman’s term: Content marketing is a marketing that includes the creation and sharing of media and publishing the content. The content is consistently delivered and can be marketed in a variety of formats, including news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs etc.
Content marketing is useful in getting your message to your desired audience; attract potential clients/customers across the globe and most importantly the most cost-effective way to promote your brand/products & services.
Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone.
There’s a slight problem, though. Just because everyone is doing content marketing does not mean that they are great at content marketing that includes you as well.
Why your content marketing strategy isn’t working for your business?
Let’s have a look at significant reasons mentioned here which mostly are true:
1. You don’t have the slightest idea how it works
The most effective content marketing is built primarily on the needs of your audience, and not on the need of increasing your sales (at first).
First,… READ MORE
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Earlier; there was a pre-mindset that Payroll outsourcing services is just one part of the process and that would be a costly affair. Security of data, too, was a major concern back then, with companies feeling in-house processing was much safer and also gave them options to alter processes whenever there was a need to. Before the advent of newer technologies and better capital management systems, companies of all sizes deemed payroll processing to be an in-house function.
In-house payroll processing was considered the best utility option because it essentially completed the whole cycle, from hiring employees to releasing them. The companies had the flexibility of changing the structure and system, while also customizing their reports.
Payroll outsourcing services were considered clunky, and moreover, costly. Companies felt there was a lack of flexibility and processing payroll in-house would lead to better efficiency. Today, all of these concerns are no longer valid. The rapid advancement of technology has made it easy for companies to adapt to with cloud payroll, filling a gap that was long left empty.
Technology has become a big part of the picture, present in every function carried out by your business today. Cloud computing has made it possible for companies to streamline their processes, much quicker than before. Payroll is a critical function for every business out there, which is why you need to choose the best option in front of you.
Cloud is simply outsourcing in a new manifestation, disrupting every industry piece by piece. Unlike the traditional outsourcing industry, cloud computing is newer, with many entrants still learning the capabilities this industry has to offer. There can be seen a paradigm shift, with many features now being deployed over cloud a… READ MORE
HR industry in India is undergoing a huge transition. As disruptive changes from the supply and the demand side are changing the nature of services replacing it with HR consulting service.
The industry of HR services in India has been around for more than three decades. The service sector in India grew in eminence and has steadily emerged as the biggest pie of the national GDP. The HR services sector, however, driven by brick and mortar businesses and traditional delivery models has fallen behind as compared with other highly mature service sectors and the global market.
Over the last few years, the HR industry has witnessed some radical evolutionary leaps led primarily by technology and outsourcing boosting the growth of domestic homegrown multinationals.
HR Consulting Service & SMEs
Hiring HR consulting service is may not be a new idea; however, many SMEs do not consider the value inherent in hiring consulting service processes. Now that the focus has shifted from recruitment to strategic HR, in order to attract, develop, and retain talented employees, the HR department is no longer viewed as simply a cost center. The HR function is now considered to be a partner, with a shift of focus from transactional to operational.
For small businesses, there are numerous advantages to hiring HR consulting service provider, the most important of which is the positive impact it can have on the business’s bottom line – using an HR consultant can save you money! Instead of hiring a highly compensated HR Director, you can outsource your HR needs and use a… READ MORE
With the rise in hacking and malware incidents all over the world, the importance of website data security is being recognized by all those who have any online presence. As per KSN data in the first quarter of 2017 Kaspersky Labs detected and foiled around 478,528,279 malware attacks in almost 190 countries across the globe. This leads us to evaluate the importance of protecting the data from any such attack as it not only leads to loss of revenue but resisting the same also becomes a huge task for the IT department of any firm. Let us try to gauge the criticality of website data security and why it should not be ignored in the present times.
Data is an asset
A person who has setup his own business also has a wide range of information to protect. This information includes data about your customers, clients and the kind of services or products that the company deals. Apart from that, no business works without a strategically drafted business and financial plan. This information is also at stake if adequate attention is not paid to implementing data protection services. At times firms pay adequate attention to all other aspects of website development services but forget to keep the security concerns in mind. Use the services of website security companies as they can provide you with techniques that help in keeping the loss of your data under control.
Your customers while buying your services are entrusting you with some of their very important inf… READ MORE
When it comes to putting all your HR related processes in sync the first thing that needs to be considered is buying the correct Payroll software services
for your business. Though there is an abundance of such software in terms of availability, it is difficult to find one most suitable for your requirement. As per a research of PricewaterhouseCoopers(2016) payroll software has a high satisfaction rating of 47% in comparison to other HR functions like time reporting and analytics. However, finding one requires a lot of research and hard work on your part. Here are 7 tips that would help you in choosing the best payroll management software
for your business.
1.Analyze Features offered by Payroll software
It is important that you first analyze what kind of functionalities the software has to provide to you. The payroll system you are looking at should be accurate and able to clock in the correct timings for each employee. Apart from that tax deduction, record keeping, and scheduling of processes are features that should definitely be a part of your payslip software
Whichever software you select it is also advisable to understand the specialization of the service provider as well. Finding the correct payroll service provider will also give you deep insights on whether the payroll software selected is streamlined and approves all employees’ requests on its own. An automated payroll system is very necessary to know whether all the details are being correctly entered or not hence keep that in mi… READ MORE
Payroll services that are outsourced is an act of delegating payroll administration to a third party having expertise in payroll processes. Generally, companies outsource their payroll functions to cut costs, and to get better services and to ensure smooth and error free monthly payroll cycle.
are the most outsourced function in the business world. Titans like Ceridian, Automatic Data Processing Inc., Paychex have been responsible for cutting the paycheck for businesses large and small for many years.
Now that small and medium-sized enterprises have increasingly wrested market share from big corporations, large payroll companies have had to adapt their services to meet the needs of these smaller clients. Simultaneously, technology advances have led to viable payroll software
solutions, and vendors have scrambled to meet the needs of SMBs who feel underserved by the payroll behemoths.
Can the payroll service providers meet the specialized needs of today’s small and midsize businesses? Will it be wise to outsource payroll services Or bringing payroll back in-house and using specialized Payroll software the best route for SMBs? SME Joinup breaks down both options to help you choose what is best for your business.
According to the recent survey by Small Business Taxation Survey, the businesses handling payroll internally, nearly one in four reports spending more than six hours per month on payroll. That’s at least 72 hours per year—nearly two full workweeks.
It is to assume that the hourly cost for internal payroll staff to be $36, these 72 hours translate into $2,592 per year. So the businesses doing it themselves are spending their own man-hours on the payroll, while those who outsource believe it’s worth paying someone else to…