Video content marketing is on the rise and its value demands focused attention of entrepreneurs. YouTube has now become the second largest search engine globally, and online video has become the future of content marketing. Today, the video has become a staple of everyday lives including YouTube, SnapChat, Facebook Live, Instagram stories, etc.
Videos provide an attractive, versatile and virility for marketers to reach their target audience. At the same time, it provides convenience and efficient way for consumers to interact with brands and increase their awareness. The trend of videos based content marketing is progressing rapidly and is expected to reach new heights soon.
- Video content marketing improves SEO
- Higher brand recall
- Higher Engagement
- Video content is consumed across all devices and mediums
- Provides valuable feedback to marketing teams
- Higher retention rates and opportunity to go viral
- Explains everything
- Video marketing provides a better ROI.
Video-based content marketing has become a valuable approach for marketers. It stands out as a differentiation and is an incredible personal impact on the customers. Customers want to feel good about their choices, and video content marketing assists them in creating this feeling.
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include information about their company, like their address, phone number, business hours, and types of payments accepted. But what is it exactly and why is it so important for local SEO ?
- What is Google My Business Listing?
- Improve “My Business Listing” Ranking On Google?
- Optimizing Google My Business Listing
- What Advanced Techniques Can Be Use To Improve Visibility?
- What Are The Benefits Of Optimizing Google My Business Listing?
Are you finding yourself struggling to rank your business locally?? We can help you to get ahead in your search rankings, helping your business with more customers, increased revenue and better visibility. Connect with us now.
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Now, how META DESCRIPTION can boost my click-through rate and drive more conversions?
You’re working hard to market your company. You’re writing your product descriptions, optimizing your images, and mastering most of the other elements of effective search engine optimization – SEO. Still, if you’re like many business owners, one aspect of SEO could be giving you the trouble: Meta Descriptions.
When it comes to using content to improve the value of a web page, it isn’t all about the copy on the page. An important part of those text snippets are SEO meta descriptions.
- What Are Meta Descriptions?
- What Does Meta Description Do?
- Why Does Meta Descriptions Matter?
Characteristics Of Meta Descriptions – Things To Keep In Mind When Writing Meta Tags
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A no follow link is the stuff of nightmares for SEOs.
Your website will be having more links; those links establish your presence on the internet.
They quantify how known and trusted your site is, and determine how high you show up in the major search engine rankings—most importantly, Google’s.
It’s a little victory every time another site links to yours, but sometimes you might find traffic directed to your site by something called a “no follow” link. Links with the no follow value in their rel attribute don’t count toward Page Rank calculations—they’re literally telling search engines, “don’t follow this link.”
That means you miss out on that little boost of link juice you’d normally get, and there is no change in your SEO. But if they’re such a nightmare, why do they exist?
Google brought these tags in to prevent spam, meaning that a black-hat SEO couldn’t spam the heck out of a link across comments and social and anywhere else a link can possibly show up.
What Is The Difference Between No follow And Do follow Links?
No follow links attributes do not allow search engine bots to follow link. That means if the website owner is linking back to you with no follow attributes, it does not pass on link juice. Though some Read More
Core Benefits Of No follow Link
- Makes Your Website Look Natural
- Build Credibility And Awareness
- Boost In Referral Traffic
- Adds Value To Your SEO Effort
- No follow Links Helps In Generating More Links
Email Marketing??? Email Campaigns???? Are they still effective? Yeah!! Very much infact it is one of the most result-oriented marketing practices that marketers and entrepreneurs prefers over other marketing tactics. When looking to grow a business or attract new customers, marketers know email will deliver. Email is the marketing channel generating the highest ROI. In fact, for every $1 spent, email marketing generates $44 in ROI and is easy to use and get started with. When it comes to marketing your promotions and interactive marketing campaigns, email is one of the most powerful tools for advertising. But; it takes skill to understand how to harness that power and make your emails as effective as possible.
Important Do’s And Don’ts To Keep In Mind For Effective Email Campaigns
- Do Write Compelling Subject Line
- Do Make Your Emails Mobile-friendly
- Do Personalized Your Emails
- Do Make Sure To Segment Your List
- Do Proofread Your Emails
- Don’t Assure Having A High Open Rate Means Success
- Don’t Send Emails Without Defining Your Audience
- Don’t Buy Lists Of Contacts
- DON’T Stuff Your Mails With Tons Of Links
- Don’t Send Email Without a Clear Call to Action
Getting sales, nurturing leads is no joke.
It is one of the toughest part of any business and doesn’t get easier a bit with the time.
If you’re like most businesses, your sales reps are often failing to connect with potential buyers at the right time. This is not because they are lazy or unmotivated — on the contrary, it is likely because they are overloaded with work. The only problem is, they’re working on the wrong things.
Most of the work they’re spending time on, such as writing and storing notes about leads, scheduling calls, setting follow-up reminders or entering data, is low-value compared to the value of time spent conversing directly with customers.
Using automation to facilitate these important interactions with potential customers can have a significant, positive effect on connection rates, conversion rates, and even your overall revenue. Although you might object to the concept of automating your sales process on the grounds that it is less human, irritating for leads, a distraction from building sales skills, a recipe for more dropped balls, or even something that you just don’t think your business is ready for yet — ultimately, none of these objections hold water.
Sales force automation solves the biggest challenges facing sales teams today and, with the technology in place, your efforts to turn leads into customers will see greater success.
Biggest Challenge For Modern Sales Teams
Automating Sales Process
How Does Sales Force Automation Benefit My Company?
You Get On The Go Functionality
Get To Access Data While In The Field
Makes Your Sales Team Independent
How do I increase my “likes” and “shares” for my business on social media? It is one of the most burning questions that widely asked on Google. Businesses have changed the way it used to do business. It has become more than important to have online presence for businesses and one of the best ways to keep up with the customers and boost profit is through social media platforms.
Social media platforms like Twitter, LinkedIn, Instagram and Facebook has played a big role in getting brands out in the public. Everyday there is a huge number of content published and posted through social media to grab attention. Businesses have realized this and widely participating on various social media platforms providing information about their products/services, running polls and surveys and much more. You can literally speak to another world through social media; offering ample of business opportunities to soar profits.
But writing and posting content daily is not going to take your business to the places. You need to have a better social media marketing plan to taste the success.
- Know Where Your Targeted Customers Are
- It’s Time To Optimize Your Social Media Profile
- Social Media Posting During Peak Hours
- It Should Not Be Business All The Time
- Share Images With Your Posts On Social Media
- Hook Your Audience With A Headline
- Add Social Sharing Buttons To Your All Posts
- Increase Your Interaction With Your Customer/Visitors On Social Media
- Lastly, Hire A Dedicated Social Media Marketing Service